Valmont Launches 'The Art of Longevity' Epigenetics Skincare Program

Valmont has launched a program called The Art of Longevity. The brand describes it as personalized. It pairs Swiss skincare science with epigenetics, according to an announcement distributed by PR Newswire and indexed by Google News.

What Does Valmont's 'Art of Longevity' Program Include?

The announcement describes The Art of Longevity as personalized. The company frames it as pairing "Swiss skincare science" with epigenetics — the study of how environment and lifestyle affect gene activity without changing the underlying DNA sequence. That headline and framing are the primary material available for this report. Pricing, launch markets, and the specific method used to assess an individual customer's epigenetic profile were not included in the material reviewed. Anyone seeking enrollment cost, availability, or testing procedure should consult Valmont's official channels or the full press release directly.

What Is Epigenetics, and How Does It Relate to Skin?

Epigenetics refers to changes in gene expression driven by factors such as age, stress, diet, sun exposure, and sleep, without altering DNA itself. Skincare brands have increasingly cited epigenetic research when marketing anti-aging products, arguing skin condition reflects gene activity shaped by environment as much as inherited genetics. Valmont's announcement places The Art of Longevity inside that framing. The source material does not specify which epigenetic markers the program tests, what testing method is used, or which peer-reviewed research the brand cites. Readers seeking independent verification should look for company-published clinical data or third-party research alongside any marketing claim.

What Is Valmont's Background in Skincare?

The announcement identifies the brand with "Swiss Skincare Science," positioning Valmont as a Swiss skincare house. Beyond that framing, the material reviewed for this report does not include additional company history, founding details, or a broader product-line description. Readers looking for a fuller company profile should consult Valmont's own site or the complete press release.

Why Are More Beauty Brands Citing Epigenetics and Longevity?

The word "longevity" has become more common in skincare and wellness marketing generally, as brands pair anti-aging claims with language borrowed from longevity medicine and genetic science. Valmont's choice of name for its program reflects that vocabulary shift. The material available for this report does not include data quantifying how many skincare brands have adopted epigenetic testing or longevity branding industry-wide, so no figures are cited here beyond Valmont's own program name and description.

How Does This Fit Broader Personalized Skincare Trends?

The launch comes as skincare brands move toward personalization and ingredient-specific science claims more broadly. HTT News has separately reported on how consumers evaluate active ingredients, including a comparison of retinol and retinal formulations and their differing effects on skin cell turnover, in Understanding Retinol vs Retinal: Key Differences in Skincare. A related HTT explainer, Science-Backed Tips Enhance Skin Care Routine, outlines steps for introducing new actives — patch-testing, adding one product at a time, and pairing actives with sun protection. Those general practices apply to any personalized regimen, including one built around genetic or epigenetic testing, until independent clinical data on a specific program becomes available.

Where Can Consumers Find More Details?

The fullest account of The Art of Longevity currently available is the announcement carried by PR Newswire and indexed through Google News, linked above. That listing is the source for this report. Consumers or retailers seeking pricing, availability dates, or clinical backing for the program's epigenetic component should request the complete press release or contact Valmont directly, since those details were not present in the material reviewed for this article.

What Should Consumers Verify Before Trying Epigenetic Skincare Claims?

Industry guidance on personalized skincare generally recommends confirming three things before enrolling in a genetic or epigenetic testing program: who analyzes the sample, what specific markers are measured, and whether results are reviewed by a dermatologist or genetic counselor. None of those specifics appear in the Valmont announcement reviewed for this report. Consumers considering The Art of Longevity should ask the brand directly for that information rather than relying on marketing language alone.

Has Valmont Provided Additional Comment Beyond the Announcement?

No additional statement, executive quote, or interview has been made available beyond the press release distributed through PR Newswire and indexed by Google News. HTT News will update this report if Valmont or its representatives provide further detail on pricing, testing methodology, or launch markets.

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